They also get immediate entry into the selection process for the LogoLounge book series. In case you did not know, is the world’s largest logo search engine and for less than $10 per month (billed annually), members get unlimited uploads and access to more than 350,000 logos from designers across the globe. Shape shifting optical illusions in the form of a letter or number.Ĥ5 degree angled cuts that creates a 3D shadowing effect.Ī shout out to Bill Gardner & LogoLounge!Ī huge thanks to Bill Gardner from LogoLounge ( read our interview here) for putting this report together. CountersĬleverly arranged elements that create a negative counter space, often forming arrows, letters or symbols.Ī “lightinng bolt” symbol within the logo.Ī sparkle star often used to add charm, subtly or overtly.Īn illusion of a third dimension is added by wrapping designs around an artificial reality. You can find Pinterest pins at the end of the article. Please share this article if you found it useful. Use the ideas here to push your design skills to the next level and keep the trajectory moving to the next iteration.” Trends are trajectories that will evolve and modify over time, not a passing fad. So if you are pondering creating your own logo or having a custom logo designed for your business, here are some awesome single color logos to help you with your one color logo design inspiration.“This report is an observation on the logo industry and isn’t meant as a guide for best practices. While many companies may prefer to use multiple colors in their logo designs, opting for a one color logo can be an especially great idea for a small business or a business that is just getting started. While this might not be a huge consideration if the logo is used primarily online, it can be very helpful in minimizing costs when printing promotional items such as business cards, stationary, and pens. One color logos tend to be more cost effective than multi-colored logos. Not only are busy, complicated designs often visually unappealing, they are often more expensive to create and reproduce. Because they tend to be simpler in design, they also tend to be easier to scale, and a strong logo ought to look good both large and small. Single color logos are generally comprised primarily of shape and negative space, which makes it difficult to create a design that is too busy and potentially visually unappealing.
Unlike logos that incorporate multiple colors, for which contrast can be an issue, one color logos can also easily be printed in grayscale without any revisions. They can be printed or reproduced in any color. Single color logos translate well into multiple mediums, such as faxes, black and white copies, business cards, stationary, and emblems embroidered on clothing. One color logo designs can also be incredibly versatile, which is another really important aspect of any strong logo. Given how quickly we move in our modern society, brand clarity is a key component of a good logo design. We are so accustomed to seeing multi-colored logos everywhere we look perhaps a one color logo will stand out, and make us take a second glance.Ī single color logo can communicate your brand concisely, especially with the assistance of an adept graphic designer.
However, a logo design comprised of a single color can be deceptively simple, which can ultimately make it quite memorable in our our colorful lives. We are surrounded by color, so a multi-colored logo is appealing for a multitude of reasons. Our world is bright, busy, and moving faster than most of us.
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